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Tag Archive Coaching

When Outcomes Matter

Many of us launched our careers in the “Boom” years.  Talent was in short supply and advancing was a given for motivated individuals.  And then things changed.  Instead of worrying about keeping their top performers happy, companies focused on survival.  Now, there is hiring freezes, and thousands of over-qualified resumes swamp HR departments for any open position.

In this tough economic environment outcomes matter.  Today’s companies focus on the bottom line and expect their executives to bring their best to the table.  Add to this that business is facing changes it has never experienced before.  Navigating these turbulent waters is about leadership.

If you want to succeed, if you want to get ahead – you need to lead the change created by an ever-changing economic environment – outsourcing,  technological developments and the globalization of the marketplace are just a few of the many contributors.  You can adapt to those changes or you will be left behind.

Leadership is about coping with change. Part of the reason it has become so important in recent years is that the competitive landscape has become more aggressive and more volatile. If you want to succeed, if you want to get ahead – you need to lead the change to meet these new needs.

  • Change Leadership – It’s about vision. It’s about empowering people. Leaders recognize the opportunities in the marketplace and led by engaging their people to cultivate a culture of learning, adapting, and leading within their organizations.
  • Emotional Intelligence – As an executive, it is not enough to be smart or simply good at what you do.  As an executive, you need to use and manage your emotions to effectively get the best from your people.
  • Personal Effectiveness – is about establishing goals, identifying values and establishing priorities.

You can go down the change path alone or you can get help along the way.  That is where I come in.  An executive coach is your guide, your mentor.  We hold you accountable and we pick you up when you stumble.  We are in this together.

So, if you are ready to be a better leader, to take it to the next level. If you serious, I am here.

When Outcomes Matter

Pitch Coaching with Beth Susanne

We met Beth Susanne back in March at Angelbootcamp. Part of Angelbootcamp is a live pitch session on Day 2.  20 or so startups compete for 3 slots to pitch to the Angels. She was there to coach the startups in the fine art of the pitch.

Beth Susanne was recently back in Berlin and we had a chance to sit down and get some tips on what makes a good pitch.

Pitch Coaching with Beth Susanne

How to pitch successfully, attract the right partners and find clients

A good pitch gets you fast and powerful results. As a coach I stretch and focus you quickly to make sure that your idea, product or technology receives the money, partners and attention it deserves.

Working together will guarantee that every future business conversation you have will be more focused and more productive. You will know clearly what to focus on and what your ‘audience’ needs to hear.

You will save yourself years of wasted conversations and get your idea successfully out into the world quicker than you thought possible.

Why do entrepreneurs need pitch coaching?

To understand what the investors/partners/clients need to hear and see, to grab their attention with what is special about their technology/product/service.

What is the biggest challenge entrepreneurs face when pitching?

To stand out from the crowd to inspire a few very high net-worth individuals to meet with you, to decide if they want to enter into a long-term relationship

What are the key elements that should be conveyed in a pitch?

  1. Describe the Problem/Opportunity in a compelling way
  2. Your Solution, and why it’s unique
  3. How big is your market?/Validation?
  4. Traction?
  5. Your team, and why you’re the right ones to do this
  6. Your ask?? Money? How much? Partners…who?

How long should your pitch be?

Depends on the event or setting. Generally 1 to 5 minutes.

What happens when you get a question out of left field that you aren’t prepared for?

Say, “That’s a good question, I’ll find out and will get back to you with the answer.”

 Are buzzwords good or bad?

Usually not a good idea. Use plain, simple English that everyone can understand, whether they’re in your field or not.

How do you convert tech speak into English?

With help from a pitch coach to ask what are you trying to communicate. Have someone ask them the “dumb” questions: What are you solving? Why does that matter? What’s the one thought you want to communicate with this slide?

What was the best pitch you ever heard and why?

Impossible to identify only one pitch as the “best”…I’ve coached more that 600 startups in the last two years alone.

What should you never say?

Several things should never be said:

Never say: “No one else does what we do.”

“We’re the only ones.”

“We’re going to disrupt the market.”

“We’re unique.”

The VCs and Angels have been exposed to so many startups, so chances are, that they’ve seen something like you, or think they’ve heard of something similar, and will be turned off to you if you make statements like these.

Where can we learn more about you?

I am an international pitch and business strategy coach for technology start-ups interested in U.S. market entry and global expansion.

I help start-ups and companies to have their value appreciated in the world. By making sure that every conversation about your business counts. So that you don’t waste your time, your money or your life. Want to know more? www.bethsusanne.com

And get ready to be funded and be launched.

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