Broken Links

"It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. . ." Charles Darwin

This is probably one of my favorite quotes. And its application to business is endless.

These days, many businesses use the web as a primary tool for marketing. We spend fortunes and endless hours building our websites, creating links and then we forget about them. Did I mention change?

That article in the NYTimes is gone, that link to the local Chamber is broken, that picture of your acceptance speech is missing - your visitors hit a dead end. You spend the time developing interesting content and links - don't let your user experience end on a broken link.

Alexa.com offers a link report and it's free. I recommend you run it periodically to clean up broken links. The first time you run it - you maybe surprised at what you find.

Remember, change is a fact of life and a fact of the Internet!