Keyword Density

Keyword density is how often your keywords show up in the text of your site. If they never show up - then the text and the keywords seem unrelated - if you over do it then it's just a spam site.

But as poor Goldilocks found out - it's not always easy to get it just right.

No more then 2-3% of you text should focus on one variation of a keyword or keyword phrase. Some people debate this and will say 4-5% and some will even go as far as 7%.

Google tends to like a lower keyword density, so err on the low side