Ten Common Website Mistakes

1. Not enough inbound links - it is the the #1 way to build page ranking and increase visibility in organic search. Develop an link strategy to increase your rankings.
   
2. Every title is just the name of your company - search engines read the title tag to get a sense of what the page is about.
3. Pictures are not named - use Alt Tags to identify picture content, so searchers will find them in Google image search.
4. All visual no text - the images are nice, but search engines want to read text. Try this tip - hit Cntl-A and what ever is not shaded is what the search engines see.
5. Keywords don't match text - this is known as keyword density. If your keywords and title say this about dogs but the content is about surfing - the search engines will note the disparity and move on.
6. Get rich quick schemes - avoid unrealistic promises to get your site top listings - they are likely using "black hat" techniques that will get you banned.
7. Hard to navigate - the home button should always be top left and every page should have clear navigation.
8. Boring or unattractive - you do all the work to get people there - make it interesting so they stay. Watch your bounce rate - where visitors leave after seeing only one page - to see if the content is holding their interest.
9. Broken links - nothing is more illustrating than clicking a link only to find a dead end.
10. Takes forever to load the page - limit the bells and whistles (FLASH?) to ensure the page loads quickly. Also - look at your site in more than one browser. It make look fine on Firefox, and be totally askew in IE.