“Let a hundred flowers blossom.”
While it may not have worked well for the Chinese, it is an interesting concept for small businesses. Asking for criticism to grow and improve. Not just any criticism, but healthy, constructive criticism. So ask . . . and more importantly listen!
There is an belief that for every thing right you do for your customer, they tell one other person. The mistakes? Oh, that they share with 13 others.
It’s kinda like me and the phone companies. Yesterday, my cell lost service. I called up Cingular. Within a reasonable time frame, I was connected to a service rep. He verified my account was in good standing and that my local network wasn’t experiencing any outages. He asked my when was the last time I shut off my phone. I never shut off my cell. Shut off cell, restart, problem fixed. I was a happy camper, but other telling you dear reader to make a point, it’s not something that I care enough about to share with others.
Now consider the alternative. A month ago, the local phone company lost my most recent work order to move our phones to our new offices. When the service person failed to show, I called customer service, was routed to Bangalore and back, finally got a surly agent on the phone who pretty much didn’t care, couldn’t find the notes on the system, and restarted the process from scratch – thus we were without phone services for close to 2 weeks. Let’s just say, not a happy camper this time. This story, I told anyone who was silly enough to listen.
If one client is unhappy about something, are there others? Probably.
As small business owners, we sometimes lose sight of what are customers are experiencing. We focus on deliverables. We focus on meeting deadlines. But are the customers happy?
Sometimes, you just gotta ask! No one at the phone company seemed to care if I was happy or not. I don’t recommend this model of customer service!
Encourage an open dialogue with your clients and your staff. You may be surprised at the variety of views and solutions offered to ongoing problems. Some of which, you may not even know you had.
“Let a hundred flowers blossom.”
