Optimizing Your Own Website

Now that you are ready to begin work on fine tuning your own website, here are some final words of encouragement and advice: Before you change anything, use your favorite search engine and type in some search words that you would like to be indexed under. If you come up, great! If not, don’t be discouraged, but look at the sites that do come up and try to see what they have in common in their description, keywords, title tags and content. You can do this by clicking the “View” link in your browser and then “Source” to look at the source code. This should provide insight on how your website should strive to blend the different tags with your website content. Making the changes is easy; if you follow the basic rules outlined in the examples above.

Rule #1: Use text from your homepage content as your Meta Description Tag and vice versa.

Rule #2: Use Keywords to Your Advantage
• Add additional “key words” that customers might use to describe you business

or services to your Meta Keyword Tag
• To effectively implement Meta Keyword Tags be sure to:

1. Include common misspellings of your company name, website or employees;
2. Limit your list to no more than 25 words;
3. Separate the keywords with commas; and
4. Never repeat the same word more than a few times.

Rule #3: Effective use of Meta Keyword Tags widens your net for potential customers.

Rule #4 Don’t forget the Title Tags
• Keep Title Tags short
• Include descriptive words your customers are likely to use in their searches
• Don’t forget to include your business location or city

SEO 101