Creating content

Often the hardest thing about blogging is thinking up content. Obviously, if you are launching a new product or service - there's plenty to blog about. But, what if you are just working away - what can you possibly write about?

• Events and happenings in your industry or consider creating a calendar for your industry.
• Use Google Alerts to stay on top of relevant keywords and comment on media stories about your niche.
• Create a FAQ (Frequently Asked Questions) section to your blog to explain acronyms and common questions about your business.
• Seek a broad range of people for interviews, including industry leaders, emerging entrepreneurs and researchers.
• Discuss local issues with the organizations and people relevant to your business.