Top Ten SEO Basics
“Search Engine Optimization" or “SEO” is all about getting your web site and its many pages found by search engines and “ranking” well when searchers conduct search queries using words or phrases.
1. Keywords - These are words or phrases that describe the content of your page. The more targeted the phrase, the greater the likelihood of your target audience finds you in organic search results (the one you didn’t have to pay for).
2. Title Tag – Should contain keywords or phrases to let the search engines know what the page is about. Every page should have a unique title. A good SEO rule of thumb is the title should contain no more than ten highly relevant keywords.
3. H1 Tag – When we bold something in writing it is to bring attention to it. Using H1 tags has the same effect to search engines. Use sparingly, just like we don’t like someone typing in all caps (the Internet equivalent of shouting) is you bold everything then there is no distinction between regular verbiage and keywords.
4. Alt Tag – Name you pictures already!! Since crawlers can‘t “see” pictures, we need to tell them what they are by naming them.
5. Anchor Text – The text in our links tell the crawler what the linked page is about. Use unique keyword rich verbiage versus “click here” or “shop today.” Unless of course, you want to rank high for the phrase “click here.”
6. In Bound Links – Search engines consider these a “vote” for your site. Encourage inbound links by providing quality content. Other link developing strategies include article submission and posting comments on websites. Make sure your comments add value to the discussion otherwise you’re just another link spammer.
7. Local Search – First of all it’s free. Second, it targets your local customers. Lastly, it provides you another inbound link.
8. Keyword Density – Since your keywords indicate what your page is about, then it would be natural to expect them in the text. Crawlers like 4-8% keyword density. If your keywords don’t appear in the text, then they are probably not the right keywords.
9. Content is King – Who cares if you optimize your site only to have people leave right away (called bounce rate). The idea is to create compelling content that either compels your visitors to do something (Oh, I don’t know –buy your product?) or to return to learn more.
10. If it’s too good to be true – it will get you banned on Google. Avoid link farms, keyword stuffing or any other black hat techniques that promise to get you higher rankings – think of them as the “get rich quick” schemes of SEO.
1. Keywords - These are words or phrases that describe the content of your page. The more targeted the phrase, the greater the likelihood of your target audience finds you in organic search results (the one you didn’t have to pay for).
2. Title Tag – Should contain keywords or phrases to let the search engines know what the page is about. Every page should have a unique title. A good SEO rule of thumb is the title should contain no more than ten highly relevant keywords.
3. H1 Tag – When we bold something in writing it is to bring attention to it. Using H1 tags has the same effect to search engines. Use sparingly, just like we don’t like someone typing in all caps (the Internet equivalent of shouting) is you bold everything then there is no distinction between regular verbiage and keywords.
4. Alt Tag – Name you pictures already!! Since crawlers can‘t “see” pictures, we need to tell them what they are by naming them.
5. Anchor Text – The text in our links tell the crawler what the linked page is about. Use unique keyword rich verbiage versus “click here” or “shop today.” Unless of course, you want to rank high for the phrase “click here.”
6. In Bound Links – Search engines consider these a “vote” for your site. Encourage inbound links by providing quality content. Other link developing strategies include article submission and posting comments on websites. Make sure your comments add value to the discussion otherwise you’re just another link spammer.
7. Local Search – First of all it’s free. Second, it targets your local customers. Lastly, it provides you another inbound link.
8. Keyword Density – Since your keywords indicate what your page is about, then it would be natural to expect them in the text. Crawlers like 4-8% keyword density. If your keywords don’t appear in the text, then they are probably not the right keywords.
9. Content is King – Who cares if you optimize your site only to have people leave right away (called bounce rate). The idea is to create compelling content that either compels your visitors to do something (Oh, I don’t know –buy your product?) or to return to learn more.
10. If it’s too good to be true – it will get you banned on Google. Avoid link farms, keyword stuffing or any other black hat techniques that promise to get you higher rankings – think of them as the “get rich quick” schemes of SEO.
Labels: SEO, SEO 101, SEO Basics, seo tip, Top Ten SEO Basics
posted by Mike Doherty at
2:59 PM
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