Want to know what Google sees?

SEO Tip - Hit Ctrl-A when viewing a site. The areas in white are text, and thus readable by a search bot. Everything else is invisible in Google’s view. So, if your front page is all flash and graphics there is nothing to search.

Also we tell the search bots what is on our site by using H1 tags and anchor text (the words you use in the link). Many of us use links like "click here" or "buy now" erroneously tell the search engine that the page we are linking to is about the keyword "click here." You links should be about the keywords on the linked page - for instance "sf booking services" instead of "click here."