Meet Alexa
We all spend plenty of money to launch our websites. We spend endless hours creating content and writing blogs. Why do we do this? Traffic, of course!
Sadly, many small businesses subscribe to the "If we build it, they will come" brand of online marketing. Like anything else in your business, to see if something is working, you have to measure it. That's where one of my favorite free web tools - Alexa.com - comes in. It provides you the page rank of your site (or any other site, for that matter), which reflects the amount of traffic running through your site.
You've launched a new SEO campaign, is it working? Check your page rank. You've sent a mailer, offering a discount to your web customers, again check the page rank to measure its success.
Some other nifty things at Alexa.com include a free broken links tool under the developer's corner. There is nothing more frustrating to your reader than to hit a broken link.
And the number one key to building traffic is in bound links. Alexa lets you see who links into your site (or who links into your competitors). Simply pull up the site info on your site and select Sites Linking in.
Did I mention it was free?
Labels: alexa.com, broken links, Hiring SEO Firms, link building, page rank
posted by Mike Doherty at
2:32 PM
1 Comments:
Earlier there was a lot of debate on the usability and credibility of Alexa, the Search Engine, and the web information company. There were serious speculations that amidst cut throat competition from other search engines like Google, MSN, and Yahoo, Alexa stood a very minor chance in staying afloat in the rough waters. However, as far as analytics and rankings are concerned, Alexa is thought to be a trusted and reliable term by millions of users. The Alexa toolbar is easy to download and use. The extremely user friendly and helpful features of Alexa has also made it a favorite among the webmasters along with Google. So much so that today world famous press materials like Wired, Forbes, and Wall Street Journal are also publishing articles about Alexa. No wonders therefore, today Alexa is a known name in the internet arena.
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