Doing you homework . . .
He was soliciting me to speak at a conference. I was impressed. He then went on to outline the criteria of the speaker position, none of which I met. Now, I am confused? When I informed him that it probably wasn’t something I was right for, he became annoyed and ended the call. Apparently, I had wasted his time.
Hmm, he had called me. He had done no research into my background, nor had he bothered to at the very least check out our website to learn what it is that we do do!
A few days earlier, I was invited to a lunch meeting by a mutual associate to explore a business opportunity with a third party. The meeting was to potentially solicit our services to the third party’s firm. Gotta love a business referral!
At the meeting, a manager of the firm made introductions all around including me. He was well versed in my background and was familiar with some of the projects I had worked on. Wow, my friend must have done a good job pitching me.
The meeting went and I left with my associate. “I was really impressed by all that you told Mr. Smith about me,” I commented. “I didn’t,” he replied, “he asked for you web page, and must have done some research.” This gentleman had taken the time to do his homework.
Who would you rather do business with? Which one are you?
To get ahead in this world, you have to do your homework!


2 Comments:
Good Informative blog.
Another good point - Have enough information about you out there for people to be able to do their homework with - You come accross a lot of people every day, if I cant find a blog/website or some web presence to find out about you from, chances are, I'll just forget all about it and move on to someone with a little more information :)
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