LINKING

In a never ending quest to increase SEO, we continually strive to keep up with the rules of the game.

Here's a little tidbit about linking passed on to us by the folks over at Blogcritics - "In researching how to best maximize our search engine ranking, so that we might best pass it on to you, we learned something about linking we didn't know: we are penalized for every story we link out from that doesn't also link back to us."

In other words, every story you readers post that has an automatic link back to their respective sites -but doesn't have a reciprocal link back to you - reduces your ranking by the search engines. In order to benefit both parties, it is important to share reciprocal links.

Who knew?