The Magic of RSS?

I received an email promising increased traffic to my site and untold wealth, as a result. Normally, I am immune to such "Get Rich Quick" solicitations, but this time I went - Hmmm?

I had been reading about RSS (Rich Site Summary or Really Simple Syndication) and figured I would try it as a means of driving traffic. I downloaded a free feed creator from http://www.feedforall.com/ and began publishing feed.

Step two is telling the world your feed exists. Not unlike the exercise of submitting your website to all the search engines, one must also submit your feed.

So, now I wait for the money to roll in . . .

My guess is this yet another tool to develop a presence for your firm. Not a stand alone tool, but one used in conjunction with other marketing efforts to create exposure for company. I believe the more irons in the marketing fire, the better.

If, however, I find this to be the magic bullet - you will be the first to know. I am willing to be the technological guinea pig for your benefit. Wish me luck!

New Report Outlines State of Small Businesses

The Office of Advocacy of the U.S. Small Business Administration unveiled a major new federal government report, The Small Business Economy, 2004, which outlines the state of small business and its contributions to the economy. This latest in an annual series analyzes 2003 data. The comprehensive report examines the role small business plays in the economy. It focuses on economic trends and indicators, regulatory issues at the federal, state, and local levels, innovation and technology transfer, as well as federal government procurement and small business financing data.

Among the report's highlights:

• In the second half of 2003, consumer and business confidence returned and the economy shifted into higher gear. Real gross domestic product increased at an annual rate of 8.2 percent in the fourth quarter and the number of employer firms increased by 0.3 percent over the year. The number of unincorporated self-employed increased by 3.7 percent during the year as well.
• Home-based businesses make up 53 percent of the small business population and serve as incubators for many growing businesses. Home-based businesses face a unique regulatory environment that can restrain their expansion and growth. Notable regulatory barriers include complex IRS rules on home office deductions and the complicated test for determining independent contractor status. Moreover, local zoning laws may also discriminate against home-based businesses.
• Some of America's best-known companies are university spin-offs. Current research suggests that university spin-offs can have a dramatic effect on the economy of a region. These effects have been enhanced by government polices such as the Bayh-Dole Act, which gave universities the rights to inventions derived from federally funded research.

The Office of Advocacy, the "small business watchdog" of the government, examines the role and status of small business in the economy and independently represents the views of small business to federal agencies, Congress, and the President. It is the source for small business statistics presented in user-friendly formats and it funds research into small business issues. For more information, visit the Office of Advocacy website at www.sba.gov/advo.