Word of the year: Blog continued

Why are blogs so popular? Because every resource is limited. Time and money tend to be our most precious commodities. We never seem to have enough of each. Blogging becomes the answer.

Blogs are the new “sound bites.” Readers want information in a concise form – their time is valuable. A quick blog blurb tells them whether to invest more time in the matter. If they like what they see, they will then elect to read more by visiting your website or in engaging you directly.

Small and new businesses have limited marketing budgets and advertising is expensive. Blogging is free (for now). It is a great tool to help stretch a over taxed marketing budget.

So keep your postings relevant, and consider a self-imposed word count (yes, we know you are profound , but remember readers are limited in the time they can spend reading articles).