I love deadlines. I like the whooshing sound they make as they fly by . . .
Having left the structured halls of corporate, I spent most of my first two years in business trying desperately to cling to deadlines and to-do lists. Most of which were self-defeating. Anyone who has had the toner run out, the computer crash, missed the FedEx deadline, and written it all off as a typical Tuesday knows business doesn’t always go as planned. Besides, I was missing the very nature of being an entrepreneur.
Creation!
The joy is in the creativity. Watching an idea take shape, nurturing its' development, managing its' implementation, watching a business come to life.
Working for oneself is a 24/7 endeavor. When I get home at night and peruse the mail, I am consciously noting how marketers are trying to win my business. In paging through a magazine, I am aware of lay out and copy. I leave myself emails at 2 am, I jot notes on napkins, I am always scheming, I have become an entrepreneur.
There is still a place in my life for deadlines, there will always be. But now, there is room for expression and it's starting to get interesting. Fasten your seatbelts folks, it's going to be bumpy ride . ..


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